The pharmaceutical company recruits and trains independent distributors or sales representatives who become authorized sellers of their products. These distributors are often self-employed individuals who operate their own businesses and are responsible for building customer relationships, promoting products, and making sales.

Direct selling in the pharmaceutical industry emphasizes building personal relationships with customers. Distributors typically engage in one-on-one interactions with customers, providing product information, education, and personalized support to meet their specific needs.

Pharmaceutical companies utilizing the direct selling model typically offer a range of products, including over-the-counter (OTC) medications, health supplements, wellness products, and sometimes even prescription medicines. The product portfolio may vary based on the company’s focus and regulatory requirements.

Direct selling offers individuals the opportunity to start their own businesses with low initial investment and flexible working hours. Distributors often have the freedom to determine their sales strategies, target markets, and methods of promotion.

Direct selling companies in the pharmaceutical industry must adhere to strict regulations governing the promotion and distribution of pharmaceutical products. They are responsible for ensuring that their distributors comply with relevant laws, guidelines, and ethical standards.